Designing Next-Generation Stadiums: Five Approaches from Global Sports Venues

Overview & Capacity:
Madrid, Spain | 67,703 seats (7,000 VIP seats, 79 premium suites).


Seating Challenge:
Upgrading seating to prioritize fan comfort and spaciousness close to the pitch, matching a modern concrete finish.


Technical Solution:
Installed the ergonomic ARC range with increased seat depth, a higher backrest, and a standard 500 mm center-to-center spacing to maximize personal space.


Operational Value:
Wider, ergonomic dimensions elevated the matchday experience, creating visual consistency across general and premium tiers.

Overview & Capacity:
Charlotte, USA | 75,525 seats (14 luxury lower-level bunker suites) | Open-air NFL stadium.


Seating Challenge:
Retrofitting open-air bunker suites with premium reclining seats capable of enduring heavy rain, stains, and constant UV exposure.


Technical Solution:
Outfitted with the Milano Glide reclining chair. Customized with marine-grade vinyl fabric, UV-resistant threads, hot-dipped galvanized steel structures, and draining cupholders.


Operational Value:
The space-saving glide design optimized seat counts without compromising foot room, while weatherproof treatments reduce maintenance requirements.

Overview & Capacity:
London, UK | 60,260 seats (General Admission, Corporate Boxes, and the Avenell Club).


Seating Challenge:
Delivering elite, customizable hospitality solutions for premium corporate sectors and the media center within a three-tiered bowl layout.


Technical Solution:
Installed the Riviera VIP Stadium Chair featuring personalized embroidery, cupholders, and built-in seat heaters. Upgraded the Media Centre with 150 Atlantic seats.


Operational Value:
Premium tiered seating successfully supports long-term corporate hospitality revenue and sets a benchmark for luxury executive boxes.

Overview & Capacity:
Rio de Janeiro, Brazil | 78,838 seats | Legacy stadium with a new roof covering 95% of seating.


Seating Challenge:
Modernizing a historic arena while improving durability, circulation, and operational efficiency.


Technical Solution:
Mass-installed the robust FCB-M spectator seating system, featuring a compact tip-up envelope profile for optimized safety.


Operational Value:
Highly durable tip-up chairs simplified stadium cleaning operations, maximized egress efficiency, and provided clear sightlines from all tiers.

Overview & Capacity:
Yokohama, Japan | 72,327 seats | First-stand seating renovation.


Seating Challenge:
Replacing tens of thousands of fixed seats within a tight construction window without interrupting the stadium's active event schedule.


Technical Solution:
Implemented a 2-piece spring-up stadium seat, fast-tracking construction by reusing existing metal legs and connecting pipes without drilling new anchor bolts.


Operational Value:
Shortened the construction period to less than one-third of that required by conventional replacement methods. The spring-up mechanism widened the aisle passage by 10 centimeters for safer transit and cleaning.